Your sales team is not under-performing, it is under-equipped.

Before answering that, you need to know how big your market actually is, and that is precisely what nobody knows how to calculate. Most teams prospect the businesses registered under their own classification code and stop there, while that code carries activities that have nothing to do with them and leaves out prospects registered elsewhere, franchised agents for instance. We rebuild that starting scope, then sort it row by row to isolate the ones that match your target. You can already get the order of magnitude with the market size calculator, which works on our own market counts. Then come your average deal size and your margin per product: one won account worth a few thousand dollars pays back a scope of a few thousand rows quickly, at a thin unit margin you need volume. The math is yours to do, we give you the numbers of the scope so you can do it.

No, but the logic changes. On a small team the value is not the time you get back, it is not missing the accounts that matter: you see your whole market at once and choose where to start, instead of discovering a competitor already installed at a prospect you had never listed.

A local scope is not a fixed state. Every year a significant share of businesses change address, owner or activity, others close, others open: a file delivered once decays continuously, and that rhythm is what sets the term. The commitment is therefore twelve months, renewed by tacit agreement. The license covers the map and its updates over the whole period, and you keep what has been delivered.