Your scope is smaller than your market
A file built on classification codes leaves out a large share of the businesses that buy your product. Your reps are working well, on ground that is too small.
Your reps are not selling more because they do not have more usable accounts, not because they are working less. Widening the scope and sorting it before delivery works on both ends at once: more accounts to go after, less time lost qualifying them.
A file built on classification codes leaves out a large share of the businesses that buy your product. Your reps are working well, on ground that is too small.
Opening a website, reading reviews, checking an address: that is 10 to 20% of every rep's time, paid on commission for work that earns them nothing.
Closed without being deregistered, missing the equipment you require, already supplied by a competitor. The rep finds out on the phone, after spending the slot.
Set the rates to your own. These are cold outbound rates, deliberately set low.
The widening of your addressable market, not a flow of inbound leads.
Cold outbound, not inbound: the gap is decided here.
The gain does not come from sorting what you already had better: it comes from the businesses you had never listed. That is what moves the ceiling, and it is measurable on the sample before you sign.
Every business comes out with a score out of 100 and a binary decision, set against the criteria from your scoping call. The sorting is done before delivery, not during your reps' week.
The reason for the qualification is written into the row. Your rep no longer opens on a discovery question, they open on a fact the prospect recognizes.
On the free sample, before signing: you run the hundred rows through your CRM and count the ones you did not have. Then, on the full scope, the two numbers that move are usable accounts per rep and time spent qualifying.
It is a ceiling, not an average, and it depends entirely on the gap between your current scope and your real market. In a sector where you already cover everything, the gain is small. In a sector poorly described by classification codes, it is considerable. The free sample gives you that gap before you commit.
No. There is no tool. You receive a file, or a feed pushed into the CRM they already use, as CSV, XLSX, direct integration or API.
A hundred qualified businesses in your vertical, that you can call or dedupe against your CRM to judge for yourself.