# CRM Follow-Up: Statuses, Reminders and Up-to-Date Data > CRM follow-up: what every record should say, statuses that hold, dated reminders, current data and the CNIL's retention periods. Source: https://scalon.fr/en/blog/crm-follow-up --- [← The blog](/en/blog) Guide · All industries Over two years, 1 establishment in 6 closed according to the register, which itself records closures months late. A CRM stays accurate only if every record carries a status, a next step and a date. By [Valentin Morterol](https://www.linkedin.com/in/valentin-morterol/) · Co-founder of Scalon Sirene register of Insee, files from May to September 2026 · 15.8 million establishments tracked over two years · 1,000 employer establishments drawn at random, read in our data on November 9, 2026 · CNIL framework on commercial management The short answer CRM follow-up keeps, for each prospect or customer, a status, the last exchange and a dated next step. Records age fast: 1 in 6 establishments open in September 2024 has closed since, according to our reading of the Sirene register (France's business register, run by Insee). The CNIL (France's data protection authority) recommends keeping a prospect no more than 3 years after collection or the last contact they initiated. What to check in your CRM 1. Every record has a status, a last exchange and a dated next step. 2. Recheck whether an establishment is still open before each campaign or each import: in two years, 1 establishment in 6 closed, and 1 employer in 10. 3. A closed record does not always mean the company is gone: for about 1 closure in 13, the same company opened another establishment within a month. 4. Keep each number's source and date: more than 1 establishment in 3 that has a number has several, depending on the source. Get the list of businesses in your market, with the contact details available: tell us which one. Published on November 9, 2026 Key figures 1 in 6 Establishments closed in two years Of 15.8 million establishments open on September 24, 2024, closed since according to the Sirene register (file of September 24, 2026) 3 in 4 Closures recorded late Of 762,529 closures recorded from May 1 to September 24, 2026, 3 in 4 had happened before May 1 More than 1 in 3 Establishments with several numbers Among 1,000 employer establishments drawn at random, 530 have a number in our sources; more than 1 in 3 of them have at least two different ones ## In this article - What is CRM follow-up in customer relationship management? - Good customer follow-up: what every record should say - A readable sales pipeline: few statuses, one rule for changing them - Setting up follow-up reminders: who calls back, and when - Keeping your data current without losing your week - How fast do CRM records go stale? - After the sale: effective customer follow-up with the same tool - How long should you keep a prospect record in your CRM? - Moving from Excel to CRM software without losing your history - How to choose CRM software: the features that serve follow-up - Managing the customer relationship: the metrics to review every week - Frequently asked questions about CRM follow-up - What other sources say - Method - Cite this study - Sources ## What is CRM follow-up in customer relationship management? CRM (customer relationship management) is called "gestion de la relation client" in French (the officially recommended term in France is "gestion des relations avec la clientèle"). For the [Office québécois de la langue française](https://vitrinelinguistique.oqlf.gouv.qc.ca/fiche-gdt/fiche/8371120/gestion-de-la-relation-client), it is the "ensemble des actions mises en œuvre par une organisation pour attirer de nouveaux clients et fidéliser sa clientèle" (all the actions an organization takes to attract new customers and keep its existing ones). CRM follow-up is the daily part of that work, the part done in the tool. For each prospect, you note where they stand, what was said and what comes next. A CRM is worth what your salespeople write in it, not its features. The software centralizes customer data and exchanges. It does not fill them in. It does not keep them up to date either. Of the establishments open on September 24, 2024, 1 in 6 has closed since, based on our reading of the Sirene register of Insee. ## Good customer follow-up: what every record should say A well-kept record lets any salesperson pick up the file without calling a colleague. Three pieces of information are enough: - **The status**: where the relationship stands, from a list shared by everyone. - **The last exchange**: its date, its channel (call, email, meeting) and what was said in one or two lines. - **The next step**: an action, a date and the person who owns it. The status says where you are. The last exchange says why. The next step says what happens tomorrow, and it is often the one that is missing. To see these three fields filled in on a real record, our [prospect profile template](/en/blog/prospect-profile-template) is a field-by-field example you can copy. The rest of the customer information lives around these three fields: contact details, company size, field notes. Contact management gets heavy when you keep everything "just in case." The CNIL asks for the opposite in its framework on the management of commercial activities. The organization may collect and use only the data "pertinentes et nécessaires au regard de ses besoins de gestion des activités commerciales" (relevant and necessary for its commercial management needs). This structured follow-up applies to customers and prospects alike. A record does not change logic at signing, it changes status. ## A readable sales pipeline: few statuses, one rule for changing them The pipeline is the series of statuses an opportunity goes through, from the first call to signing or to dropping it. It gives a picture of the whole team's sales cycle on one screen. That picture is accurate only if each status means the same thing to everyone. So, few statuses. For example, with no claim to be a standard: - first contact - conversation under way - quote sent - won - lost Each status gets a written rule for moving into it. "Quote sent" means a dated quote is attached to the record, not that you "talked about it." Without this rule, two salespeople file the same situation in two different columns. Add one simple limit: no opportunity changes status without a dated next step. It stops records from sliding forward with no real action. Also decide who may change a status. As a rule, it is the salesperson who owns the account. The manager corrects in review, and does not quietly rewrite records. A warning sign shows quickly. When a column fills up and nobody leaves it, the sales opportunities in it are no longer moving. The sales CRM has stopped reflecting reality. ## Setting up follow-up reminders: who calls back, and when A reminder is a task, with a date and an owner. "Remember to call back" is not a reminder: it is an intention nobody will see go by. Setting up sales follow-up means turning each intention into a dated task in the tool. Two views are enough to know who calls back, and when, without a meeting: - **"My reminders for today,"** per salesperson: the list of tasks due today, with the record one click away. - **"Overdue reminders,"** for the manager: the tasks whose date has passed, per salesperson. The first organizes the salesperson's day. The second shows the manager where things are stuck, without asking everyone to recount their week. A CRM can often create a reminder when a date arrives, or a task when a status changes. This automation frees up memory, not judgment. Deciding whether to follow up, and with what argument, stays with the salesperson. The delay between two reminders is a team decision, specific to your prospects and your offer. Write it down, and apply it to everyone. A call costs time, even when it fails. A call to an establishment outside your target brings in nothing. Our calculator shows [what off-target calls cost](/en/tools/sdr-cost) your sales reps who prospect. Email sending and automated sequences stay in your sending tools. Here, the CRM is for knowing who must act, not for acting in their place. ## Keeping your data current without losing your week CRM data ages in two ways. The data your salespeople enter ages when nobody updates it. The data that comes from outside ages on its own. For the first kind, when you enter it matters more than discipline. A note taken in real time, during the call or right after, takes little time. The same note rebuilt on Friday takes longer, and loses details. Then make the few fields that carry the follow-up mandatory: status and next step. Close the lists: a status is picked from a menu, not typed. Free text creates three spellings of the same status, and as many rows your filters will not find. Records that come from outside raise a different problem. An establishment closes, a company head changes, a phone number is no longer assigned. Without an update from the register or from public listings, nothing shows in the CRM until a salesperson has made a pointless call. Part of this aging can be read in the register (closures, addresses, names): our figures are in the next section. Changes of company head or phone number are not counted there. An external file should therefore be matched against the CRM before it goes in: you compare its rows to existing records to avoid duplicates. It should also be refreshed on a known schedule, not "when we think of it." This is what we do at Scalon. Delivered data goes through a [match against your CRM](/en/roles/revops), and updates are included for twelve months. The CNIL framework says as much: commercial management processing "peuvent impliquer" the "mise à jour des données de contact" (may involve updating contact data). Keeping records up to date is part of the job, not year-end housekeeping. A few good practices to save time without losing quality: - take notes during or right after the exchange; - a few mandatory fields, not all of them; - statuses in a closed list; - a match before every import; - a visible update date on external data. **Prospecting local businesses?** Get the list for your market, your area and your target, ready to call. ## How fast do CRM records go stale? We read the files of the Sirene register of Insee on several dates, and 1,000 establishments in our data. Here is what that says about a prospect file. ### Over two years, 1 establishment in 6 closed Take a file bought two years ago. Of the 15,838,212 establishments open on September 24, 2024, 2,547,969 have closed since, according to the register: 1 in 6 (16.1%). Among declared employers, 1 in 10 (10.5%): in a file of 1,000 employer establishments, 105 records point to a closed establishment. The file also misses the newcomers: 3,872,410 establishments were created in two years, the equivalent of 1 in 4 of the starting file. In 2025 alone, 1,354,707 establishments open on January 1 closed (8.7%), and 2,061,146 were created. This figure will rise further: between May and September 2026, the register was still recording closures dated 2025 (274,929). ### Your sector The pace depends on the sector of activity the establishment declares in the register (top-level section of Insee's activity classification, J for information and communication). Among employers declared in information and communication, 1 in 6 closed in two years (16.6%). Among those declared in health and social work, 1 in 12 (8.5%). Caption: among employers declared in information and communication, 1 in 6 closed in two years, compared with 1 in 12 among those declared in health. 2,422,678 employer establishments open on September 24, 2024, Sirene register on September 24, 2026. Scalon Observatory, November 2026. The data behind the figure, for the 15 sectors declared in the register | Declared sector (section) | Employers open on September 24, 2024 | Closed on September 24, 2026 | That is 1 in | | --- | --- | --- | --- | | Information and communication (J) | 70,272 | 11,639 (16.6%) | 6 | | Construction (F) | 278,795 | 40,864 (14.7%) | 7 | | Professional, scientific and technical activities (M) | 218,052 | 31,406 (14.4%) | 7 | | Transportation and storage (H) | 80,591 | 10,370 (12.9%) | 8 | | Finance and insurance (K) | 103,418 | 10,853 (10.5%) | 10 | | Trade (G) | 459,293 | 47,581 (10.4%) | 10 | | Accommodation and food service (I) | 221,891 | 22,649 (10.2%) | 10 | | Real estate activities (L) | 78,413 | 7,665 (9.8%) | 10 | | Manufacturing (C) | 135,668 | 12,225 (9.0%) | 11 | | Administrative and support services (N) | 176,590 | 15,810 (9.0%) | 11 | | Human health and social work (Q) | 151,422 | 12,868 (8.5%) | 12 | | Other service activities (S) | 155,550 | 13,269 (8.5%) | 12 | | Education (P) | 59,461 | 4,583 (7.7%) | 13 | | Agriculture (A) | 69,734 | 4,450 (6.4%) | 16 | | Arts, entertainment and recreation (R) | 100,023 | 6,239 (6.2%) | 16 | | Other sectors (energy, water, mining, public administration, households, not stated) | 63,505 | 2,311 (3.6%) | | | All sectors | 2,422,678 | 254,782 (10.5%) | 10 | These files are those of the [Sirene database from Insee](/en/blog/sirene-database), free and published every month: you can redo the calculation for your sector. ### Closures reach the register late The register itself is not up to date to the day. Between the file of May 1 and the file of September 24, 2026, it recorded 762,529 closures. 3 in 4 had happened before May 1 (73.5%). In the July 7 file, 450,050 of these closures were already recorded, of which 178,077 dated from before 2025. Among employers, this batch accounts for 53,836 of the 57,048 pre-2025 closures recorded during those five months: a catch-up. Caption: 3 closures in 4 recorded in five months had happened before May 1, 2026. Sirene register of Insee, files of May 1 and September 24, 2026. Scalon Observatory, November 2026. The data behind the figure, and what the register recorded in five months | Date of closure | All establishments | Employer establishments | | --- | --- | --- | | Before 2025 | 210,633 (27.6%) | 57,048 (53.9%) | | In 2025 | 274,929 (36.1%) | 7,737 (7.3%) | | January to April 2026 | 75,025 (9.8%) | 13,528 (12.8%) | | May to September 2026 | 201,942 (26.5%) | 27,582 (26.0%) | | Total closures recorded | 762,529 | 105,895 | | What the register recorded from May 1 to September 24, 2026 | All establishments | Employer establishments | | --- | --- | --- | | Establishments open on May 1, 2026 | 14,584,430 | 2,481,123 | | Closure, catch-up included | 762,529 (5.2%) | 105,895 (4.3%) | | Other address, same SIRET (establishment ID) | 17,176 (0.1%) | 5,039 (0.2%) | | Other name or other storefront name | 11,049 (0.1%) | 3,468 (0.1%) | | At least one of these changes | 789,305 (5.4%) | 113,712 (4.6%) | | Closures tied to an opening by the same company, within 31 days before or after | 60,038 (7.9% of closures) | 11,679 (11.0% of closures) | An "active" establishment in the register may therefore have closed months ago. Cross-check the register with the public listing, the website or a call before counting a record as good. A closure is not always a disappearance. For 60,038 of the 762,529 closures recorded in five months (about 1 in 13), the same company opened another establishment within 31 days of the closure, before or after, still active on September 24. Our measure does not tell a move (which changes the SIRET number, the French ID of a business location) from a reorganization or an unrelated opening. In the CRM, check whether this new establishment takes over the account before you attach its SIRET and address, or delete the record. ### In public sources: several listings, several numbers We drew 1,000 establishments declared as employers in the register at random, and read everything our data gathers on each. 2 in 3 are described by at least three public listings (registers, directories, business listings, websites): 665 out of 1,000. 530 have a phone number in these listings; it is not a number verified by a call. Of the other 470, 432 are described only by registers, with no directory listing or website in our data, and 6 in 10 have no headcount known to the register. Among the 530 that have a number, more than 1 in 3 have at least two different numbers (36%). Among the 410 establishments where at least two listings give a number, 92 have two listings with no number in common: about 1 in 5 (22%). And 69 in 1,000 have an old, closed SIRET merged with the same establishment in our data: a record filed under the old SIRET may no longer find the establishment. Caption: more than 1 in 3 establishments that have a number have at least two different ones depending on the source. 1,000 employer establishments drawn at random in the register, read in our data on November 9, 2026. Scalon Observatory, November 2026. Having several numbers does not mean only one is right: a landline and a mobile coexist. Without a match, each listing risks becoming one more row in the CRM; with one, you keep an establishment and its numbers, each with its source and date. Check 50 records in your CRM 1. Draw 50 records at random, not the first 50. 2. For each, look up the SIRET on the government's business directory (Annuaire des entreprises, annuaire-entreprises.data.gouv.fr, the French government's free business directory): establishment open or closed, address, name. 3. For a closed record, see whether the company has another open establishment. 4. Call the number on the record. 5. Count the records to fix. Benchmark from the register: among employers, 5 records in 50 closed in two years. ## After the sale: effective customer follow-up with the same tool The record does not end at signing. The prospect becomes a customer, and the same history serves the sales team, support and marketing. Three things change. The status becomes "customer," and the next step becomes a renewal meeting, a service check-in or a reply to a complaint. How long you keep the record now follows the contractual relationship (see the next section). The rest does not change. Customer service reads the last exchange before replying, and customer support sees what was promised at the sale. Marketing, for its part, knows who it is talking to. This is where customer follow-up serves retention. Each customer keeps an informed contact, even when the salesperson changes. The customer experience comes down to this detail: not having to explain everything again. On the sales side, remember one rule: a customer with no next step is a customer you are letting walk away without knowing it. Waiting for their next complaint is not a next step. ## How long should you keep a prospect record in your CRM? The CNIL publishes recommended retention periods in its [framework on the management of commercial activities](https://www.cnil.fr/sites/cnil/files/atoms/files/referentiel_traitements-donnees-caractere-personnel_gestion-activites-commerciales.pdf). This framework was adopted on September 23, 2021. Three periods bear directly on a CRM: - **Commercial prospecting actions** (by email, mail or phone, including toward businesses): "jusqu'au retrait du consentement ou 3 ans à compter du dernier contact des personnes avec l'organisme" (until consent is withdrawn, or three years from the person's last contact with the organization). - **Contract management and customer relationship follow-up** (complaints, after-sales service): "durée de la relation contractuelle" (the length of the contractual relationship). - **Accounting**: an intermediate archive, for the "durée légale de conservation (par exemple, obligation comptable de 10 ans)" (legal retention period, for example the ten-year accounting obligation). These are recommendations. The framework states that it "n'a pas de caractère contraignant" (is not binding): an organization may depart from it given its particular conditions. The CNIL also says it "sera régulièrement mis à jour" (will be updated regularly), so reread it before you set your rules. For a prospect who has not become a customer, the framework specifies the starting point: their data "peuvent être conservées pendant un délai de trois ans à compter de leur collecte par le responsable de traitement ou du dernier contact émanant du prospect" (may be kept for three years from collection by the data controller or from the last contact initiated by the prospect). A contact initiated by the prospect is, for example, "une demande de documentation" (a request for documentation) or a click on a link in an email; "la simple ouverture d'un courriel ne devrait pas" (the mere opening of an email should not) count. In the CRM, this date is therefore not the date of the "last exchange": a call you make or an email you send does not come from the prospect. Add a "last contact from the prospect" field, next to the collection date. After the three years, without a "réponse positive et explicite" (positive and explicit response) from the person, the framework provides for deleting the data or archiving it. These periods apply to individuals: the framework covers "données relatives à des personnes physiques (clients, prospects)" (data relating to natural persons, customers and prospects). A generic address such as contact@ or info@, which concerns a company, is not subject to the email-prospecting rules either (information, objection), according to the CNIL (page on prospecting by email, June 10, 2026). One limit to know: Scalon delivers the prospecting data, but sending, its legal basis and the collection of consent stay with you. The prospecting rules themselves (objection, informing individuals) go beyond the scope of the CRM. ## Moving from Excel to CRM software without losing your history An Excel spreadsheet holds up as long as one salesperson fills it in. As soon as two people work on the same accounts, versions diverge and reminders get lost. The issue is then no longer choosing software, but carrying over the data. Before the import, prepare the file: - one row per establishment or per contact, not both mixed together; - statuses matched to those of the CRM, one by one; - dates kept, especially that of the last exchange. The last exchange is the most expensive data to rebuild. An import that loses it forces you to call back just to find out where you stood. After the import, deduplicate before calling anyone back. Two records for the same establishment mean two reminders that cross, and a manager who receives the same offer twice. For small and midsize businesses just starting out, a free CRM may be enough to build these habits. What matters is that the tool keeps the history and can date a task. ## How to choose CRM software: the features that serve follow-up For follow-up, the requirements fit in five lines. Look for a CRM solution that offers: - dated reminders and tasks, assigned to a person; - statuses in a closed list, which you define; - the history of exchanges on each record; - import and export, to match an external file; - mobile access in the field. Cloud-based or on-premises CRM? For follow-up, the question is mostly access: a salesperson who takes notes after a meeting should be able to do it from the car. A collaborative CRM, where the whole team works on the same base, avoids parallel files. Do not confuse CRM software with general business management software of the ERP type, which runs the company's billing and inventory. The two can exchange data, but prospect follow-up lives in the CRM. The market has many software products, from the suites of the big vendors to tools designed for small teams. Compare them on these five lines rather than on the length of their feature lists. Software your salespeople do not open tracks nothing. Need the list for your market? We send it with the contact details available, for the scope you choose. ## Managing the customer relationship: the metrics to review every week A CRM holds up if someone rereads it. These metrics can all be read in the software, with no export: - **overdue reminders**, per salesperson; - **prospects with no next step**; - **age of the last exchange** on open opportunities; - **number of opportunities per status**; - **expected pipeline value**, that is, the revenue of quotes in progress. The first two measure how well the CRM is kept. The next three measure sales performance. Start with the first two: a poorly kept CRM gives wrong numbers. Plan for two dashboards. One per salesperson, for their own tasks. One for the manager, who aggregates the team and shows the abandoned records. A short weekly check-in, in front of these views, often replaces the sales meeting where everyone recounts their deals from memory. You deal with the delays and the records with no follow-up, nothing else. Managing the customer relationship starts there. A CRM holds up when the team fills it in as they go, and someone rereads it every week. ## Frequently asked questions about CRM follow-up ### What statuses should you set up in a CRM? Few, with a written rule for moving into each. For example, with no claim to be a standard: first contact, conversation under way, quote sent, won, lost. An opportunity does not change status without a dated next step. ### How often should you update the records in a CRM? The CNIL asks for accurate data "tout au long de la durée de vie du traitement" (throughout the life of the processing), without setting a frequency in its framework. In two years, 1 establishment in 6 closed, and the register records some closures months late: recheck before every campaign and every import. ### How long should you keep a prospect in a CRM? The CNIL framework recommends not keeping a non-customer prospect's data more than 3 years from its collection or from the last contact initiated by them. This text is not binding, but it serves as a benchmark. After that period, delete or archive the data, unless the person gives a positive and explicit response. ## What other sources say Figures published elsewhere, and what they measure | Source | Figure | What it measures | | --- | --- | --- | | HubSpot, "Database Decay Simulation" | 2.1% per month, 22.5% per year | HubSpot attributes this rate to MarketingSherpa and points to its own State of Inbound reports of 2013 and 2014; it covers email address databases of contacts: people, not establishments | | "30% per year," a figure often repeated for B2B data | 30% per year | We did not find the original study | | Our measure | 1 establishment in 6 closed in two years (16.1%); 8.7% over 2025 | Closures dated by the Sirene register; counts neither phone number changes nor changes of contact | These figures do not measure the same thing. Ours counts only what the register sees: it is one part of how a file ages. ## Method The two-year file and the year 2025 are read in the file of the Sirene register of Insee of September 24, 2026, from the closure dates it gives (one establishment = one SIRET). The registration delay comes from comparing, establishment by establishment, the files of May 1, July 7 and September 24, 2026 (14,584,430 establishments open and publicly listed on May 1). We also drew 1,000 establishments declared as employers at random, read in our data on November 9, 2026. The detail of the method An address change is a different number, street type or street name, postal code or town for the same SIRET, once accents, punctuation and spaces are removed; a real move changes the SIRET and counts as a closure, and a different address under the same SIRET may be a correction or a street renaming; our measure does not tell these causes apart. A name change is a different storefront name or trade name. The closure date is the one the register gives at the start of the closed period. A closure "tied to an opening" is a closure whose company (same SIREN, the French company ID) created an establishment between May 1 and September 24, 2026, still active on September 24, within 31 days before or after the closure date. This match proves neither a move nor a replacement. The "catch-up" means the closures already recorded in the file of July 7, 2026. The year 2025 counts establishments created before 2025 and closed in 2025; the two-year file, establishments created no later than September 24, 2024 and open on that date, then closed before September 24, 2026; both read in the file of September 24, 2026, so without the closures the register has not yet recorded. These two measures count all establishments, including those not publicly listed; on publicly listed ones alone, 14.4% of establishments open on September 24, 2024 closed in two years. The year 2025 counts 1,354,707 closures of establishments created before 2025, and 1,513,063 counting those created and closed within the year. Unit of count: the establishment as the register defines it (one SIRET), not the point of sale; the same place can change SIRET. The 2,365,543 establishments open but not publicly listed on May 1 (14.0%), whose address is not public, are excluded from the file comparison. 1,374 SIRET open on May 1 are missing from the second file and are counted in no change. These figures match our guide to the Sirene database (file of October 1, 2026: 2.1 million creations and 1.5 million closures in 2025; we read 2,061,146 and 1,513,063 on September 24). The draw is replayable (a fixed rule applied to the SIRET) and excludes public administration. "Employer" is the employer status declared in the register, which can overstate true employers. The listings are all those our data attaches to the establishment; "registers" means the Sirene directory, legal notices, collective agreements and public contracts. Margins of the draw's shares: 1.7 to 4.4 points (95% Wilson interval). No AI model is used for these figures. Limits: the measure sees only what the register records. It dates neither phone number changes nor changes of company head or contact, which also age a file. ## Cite this study The full citation > Scalon Observatory, "Suivi client avec un CRM : statuts, relances et données à jour" (CRM Follow-Up: Statuses, Reminders and Up-to-Date Data), November 9, 2026: 1 establishment in 6 open on September 24, 2024 closed in two years according to the Sirene register (15,838,212 establishments), 1 employer in 10; 3 closures in 4 recorded from May 1 to September 24, 2026 had happened before May 1; for about 1 closure in 13 recorded in this window, the same company opened another establishment within 31 days, before or after; more than 1 establishment in 3 that has a number has several (530 establishments with a number among 1,000 employer establishments drawn at random, no verification call). [https://scalon.fr/en/blog/crm-follow-up](/en/blog/crm-follow-up) ## Sources - [Référentiel relatif aux traitements de données à caractère personnel mis en œuvre aux fins de gestion des activités commerciales, CNIL (délibération n° 2021-131 du 23 septembre 2021)](https://www.cnil.fr/sites/cnil/files/atoms/files/referentiel_traitements-donnees-caractere-personnel_gestion-activites-commerciales.pdf) - [Questions-réponses sur les référentiels relatifs à la gestion des activités commerciales et des impayés, CNIL (28 janvier 2022)](https://www.cnil.fr/fr/questions-reponses-sur-les-referentiels-relatifs-la-gestion-des-activites-commerciales-et-des) - [La prospection commerciale par courrier électronique, SMS-MMS et automate d'appel, CNIL (10 juin 2026)](https://www.cnil.fr/fr/la-prospection-commerciale-par-courrier-electronique) - [Gestion de la relation client, Office québécois de la langue française](https://vitrinelinguistique.oqlf.gouv.qc.ca/fiche-gdt/fiche/8371120/gestion-de-la-relation-client) - [Database Decay Simulation, HubSpot](https://www.hubspot.com/database-decay) - Registre Sirene de l'Insee, fichiers du 1er mai et du 24 septembre 2026 The list for your market, your area and your target: we send it within two business days. More on this topic - [Prospect profile: definition, example, and data to record](/en/blog/prospect-profile-template) : A filled-in example, field by field, and which data to keep or skip. - [Sirene database open data: contents, files and limits](/en/blog/sirene-database) : What the database holds, which files to download and where it falls short. - [B2B sales prospecting tools: what they're for](/en/blog/b2b-prospecting-tools) : What each family of tools does, and what none of them replaces. [All articles →](/en/blog)